You may all be familiar with the saying ‘charity begins at home’ well before I went on a break I took part in the Kellogg’s Breakfast For Better Days Challenge where myself along with fellow bloggers and journalists were required to experience life as a hungry learner by skipping/missing breakfast for a week. This challenge didn’t really have any impact on me as I’m one of those people that love to starve themselves… I can go for hours without eating and contrary to the belief breakfast to me is not the best meal of the day. However I understood the drive behind the challenge, Kellogg’s wanted us to experience how it feels like not having breakfast [by circumstances] especially if you’re juvenile.
The breakfast challenge came to an end at Duduza Primary School in the East Rand which is one of the schools across this beautiful country of ours benefiting from Kellogg’s Breakfast for Better Days… unfortunately we couldn’t make it for this day.
Info about the Kellogg’s Breakfast for better days; since it began in 2014, the Kellogg’s initiative has served more than 13 million breakfasts to learners every school day at 43 schools across Gauteng, Kwa-Zulu Natal, the Eastern and Western Cape provinces.
“Our Kellogg’s Breakfast Challenge allows a window into the harsh reality of what children who go without breakfast go through every day. Without starting the day with a balanced breakfast, children are fatigued, listless and often struggle to concentrate, which can impact on their performance in lessons. A hungry child cannot perform properly, whether in the classroom or on the sports field, and we believe that by creating a solution for this very prevalent and serious issue we can help more children in South Africa reach their potential.” said Vuyokazi Xapa, Corporate Communications Manager for Kellogg’s.
The Duduza Primary School tour began with the challengers and the children sitting down together for a Kellogg’s breakfast. As the morning progressed, the guests toured the school, shared their experiences of their individual challenge and met several of the children who have been helped by the project. The Duduza Primary School children also got the chance to take part in a quick soccer practice with the challengers. The footage taken from the day will be available at the Kellogg’s Breakfasts for Better Days™ website in the upcoming weeks, where viewers can see the whole day’s events through the eyes of the challengers.
Kellogg’s Breakfast For Better Days objective is to boost learners attendance, positive behaviours and overall happiness in class… such acts are indeed commendable.
Thank you GGI communications for allowing us to be part of this experience.
Zeeba