SA Fashion Week went down in JHB two weeks ago and Gert’s key piece had a special message.
Gert’s Key piece was inspired by a sea urchin.
These delicate, graceful sea creatures would be defenceless if it weren’t for their sharp spines… and that image of defence came to mind when Coetzee was conceptualising his new collection.
“There has been so much violence against women in the news this year already, and I wish we could eradicate that. GJC is all about making women look and feel beautiful, and I started thinking imagine clothes could become armour to protect defenceless women,” says Coetzee.
“That is why I decided to dedicate my Spring/Summer 2013 collection to women who face violence, and why I approached Shout, whose message that we should stand up and not be silent really resonates with me,’ explains the designer.
The face of Gerts last collection, Thando Hopa, was also involved this time around, and thrilled by the involvement with Shout. ‘Gert has shown what he can do in raising awareness of albinism, so I know this initiative will be just as powerful.”
To help spread his message, Gert hosted an Afterparty at HUSH after his fashion show, and enlisted the help of media personalities to showcase his new collection.
So, of course, yours truly was there… That is my “Oh Lord please can I not trip and fall” look.
So was reality star and actress, Weza Solange.
Isidingo actress Jay Anstey walked the ramp at Fashion Week and the After Party at Hush.
Dineo Moeketsi (captured by Zkhiphani.com) was one of the celebrities handpicked by Gert.
TJO! What a scary experience it was to walk that bumpy Hush ramp! Thank you to Gert for the opportunity, now I can say I’ve done it but I’d need to first take a couple of shots if I were to do this again! (Pic: Zkhiphani)
The face of Gert’s label, Bonang also wore a dress from the collection on a recent shoot.
Big ups to Gert on the partnership with SHOUT.
You guys feeling the collection?